Adidas released a new ad campaign called “Let Love Be Your Legacy” which features a trans woman with a penis bulge modelling a women’s swimsuit.
The campaign is meant to “encourage allyship and freedom of expression without bias, in all spaces of sport and culture,” Fox News reported.
Adidas provided a news release for the ad, stating it was created “With the ambition to drive greater access, equity and safety for sport’s marginalized communities through advocacy and allyship.”
Adidas also said the campaign “focuses on ending homophobia and transphobia in sport.”
Critics of the Adidas trans ad speak out
Naturally, several critics ripped the ad.
Republican United States House representative Nancy Mace said “I’m old enough to remember when women actually modeled women’s bathing suits, not men.”
And several female athletes including former US swimming champion Riley Gaines chimed in.
“I dont understand why companies are voluntarily doing this to themselves,” Gaines said.
“They could have at least said the suit is “unisex”, but they didn’t because it’s about erasing women.”
Earlier this month, a Canadian female powerlifter slammed her Federation for allowing trans women to compete against women in competitions.
April Hutchinson, 45, is the current Canadian powerlifting champion.
“A very sad day for women in sports,” Hutchinson tweeted.
“My federation- The Canadian Powerlifting Union has decided NOT to change policy and still allow biological males to compete in our sport.” Hutchinson won the North American powerlifting gold medal in 2022, and she’s one of the world’s top competitors. She attached a photo of the letter she received from the Canadian Powerlifting Union (CFU), in which the CFU said its trans policy complies with Canadian human rights laws.
