Documents reveal that Environment Minister and self-proclaimed socialist Steven Guilbeault has spent $6 million taxpayer dollars over the past two years alone on marketing his climate change agenda towards Canadians.

In response to an order paper question, Minister Guilbeault indicated that in 2023, his department dished out $3,912,569 towards marketing agencies to convince Canadians that his carbon tax is necessary.

Through just the first two and a half months of 2024, the minister has already dolled out another $2 million for more of the same. 

A variety of marketing outlets are being used, from TV, to print, to digital, out of home and inside movie theaters, and social media.

The Environment Minister also indicated he’s put money towards “search engine marketing,” meaning he’s likely paying Google’s algorithms to favour his agenda when individuals search for related terms.

Of note, the Quebec-based marketing company Cossett has received over $4.5 million since 2022 to create climate change-related messaging for Guilbeault’s Environment and Climate Change Canada.

Climate Cultist 

The Minister is no stranger to doing whatever it takes to get his message across to Canadians, including breaking the law. In 2001, Minister Guilbeault was charged for scaling the CN Tower, where on behalf of Greenpeace, he put up a poster that read “Canada and Bush Climate Killers.”

The next year, Guilbeault trespassed onto then-Premier of Alberta Ralph Klein’s property and installed solar panels on his roof. 

Health Canada pays influencers

In December, documents revealed Health Canada paid social media influencers to tell people to get COVID vaccinated — some of whom didn’t indicate they were paid to do so.

A response to an order paper question indicates Public Health Agency Canada (PHAC) paid a marketing agency called Mr. and Mrs. Jones to dish out approximately $10,000 each to 14 influencers, primarily on Instagram.