Health Canada paid social media influencers to encourage COVID vaccination  
Health Canada paid a handsome fee to influencers to push the Covid vaccine.

Mike Campbell

December 14, 2023

Documents reveal Health Canada paid social media influencers to tell people to get COVID vaccinated — some of whom didn’t indicate they were paid to do so.

Health Canada paid social media influencers to encourage COVID vaccination  

A response to an order paper question indicates Public Health Agency Canada (PHAC) paid a marketing agency called Mr. and Mrs. Jones to dish out approximately $10,000 each to 14 influencers, primarily on Instagram. 

The campaign started when vaccines became widely available in Canada, from May 3, 2021, running until September 28, 2021, right around the time Prime Minister Justin Trudeau announced vaccine passports and a snap election, while disparaging the non-compliant as “anti-vaxxers.” 

In total, the Government paid out $132,168 to the social media influencers to try and convince their followers to get COVID vaccinated. 

PHAC stated that the influencers informed their respective audiences that their COVID messaging was paid for by the government, however at least one influencer did not do so.

User Sukhman Gill, who has over 19,000 followers on Instagram, told his audience “Let’s do our part to help stop the spread of Covid-19. I want you to join the #ThisIsOurShot challenge and tag your friends and get back to doing the things we love.” 

Gill wore a ‘This is our shot’ T-Shirt in his accompanying picture, but didn’t inform his audience that he was being paid by the Trudeau Government to encourage vaccination. 

About half of the influencers appear to have either deleted their posts or not made any post encouraging vaccination at all. A few of the influencers were incidentally transgender. 

Health Canada’s contract with Pfizer (partially) exposed

A partially redacted contract between Health Canada and Pfizer has been uncovered, showing that authorities had no idea what the long term effects of the mRNA vaccine would be, but they told Canadians it was safe to take anyway.

As reported by the Canadian Independent, the October 26, 2020 dated contract shows Pfizer informing Health Canada that they had no idea if the injections would have harmful effects on people long term. 

“Purchaser further acknowledges that the long-term effects and efficacy of the Vaccine are not currently known and that there may be adverse effects of the Vaccine that are not currently known,” a clause read.

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