A concerned citizen took it upon herself to tear down sexual propaganda polluting the overhead advertising section on a New York subway train.
“All of this is gross,” she says, crumpling up a torn advertisement. “I don’t know — for kids to be looking at this, is that okay?”
“No,” another passenger responds. “No, it’s not. It’s wrong.”
UNBELIEVABLY BASED (Pt.2) pic.twitter.com/TUyE4PKXOV
— Dayum Nobueno (@DamnNobueno) September 22, 2021
The advertisements, which have so-disturbed the train’s passengers, are part of OkCupid’s “Identity-Forward Campaign.” The campaign is supposedly meant “For Every Single Person,” despite utilizing copy that promotes an explicit left-wing political worldview.
Two people are depicted making out in one advertisement, their tongues merging in the centre beneath a caption that reads “Every Single Vaxxer.”
Another depicts a lone, shirtless “Tree Hugger,” as the caption says, pulling open the front of his trousers so that a tree emerges from the top, clearly as a not-very-subtle substitute for an erection.
In one advertisement, the acronym DTF — short for ‘down to f*uck’ — is presented in bold next to a lesbian couple embracing each other, rose in hand. This ad is probably the least abrasive image.
In yet another, a simple graphic of a woman fingering a hole in an apple is presented, followed by the caption “For Every Romantic.”
Another depicts a woman allowing herself to be stepped on with the caption “Every Single Submissive,” while yet another depicts a mass jumble of different persons grabbing at each other on a park bench in pre-orgy ecstasy beneath the caption “Every Single Non-Monogomaist.”
And we could go on.
“This is propaganda,” continues the first passenger.
“Normalizing — normalizing it,” the second exclaims.
“This is affecting the next generation,” says the first.
“Desensitization,” another passenger replies.
The first passenger can be seen continuing down the train, now galvanized by the support of some of her fellow commuters who help strip the train of its overhead advertisements.
“Divide and conquer, that’s what [they] want. They’re trying to divide and conquer us. The government is against us, and you guys don’t see it,” she tells the more passive passengers watching her.
According to OkCupid creative director Katrina Mustakas, the ads are supposed to be “truly inclusive,” and further suggests that some boundaries need to be pushed to achieve that goal.
“When you’re truly inclusive, you’re bound to offend someone,” said Mustakas. “Several of our more provocative executions were not approved in many of our placements across New York, L.A. and Chicago. We had to scramble to replace them in the ninth hour, but that won’t stop us from welcoming ‘Every Single Person’ to OkCupid.”
