Planet Fitness has seen its stock value drop 5% this week after the company defended its gender inclusive changeroom policy and told disgruntled women that they need to accept their “discomfort.”

The development comes a few days after a woman named Patricia Silvia released a video on social media where she explained that she witnessed a “man with a penis” who was shaving in the lady’s washroom.
Planet Fitness defends policy
Planet Fitness has released a statement claiming they are a “judgment-free zone” and that its gender identity non-discrimination policy states “members and guests may use the gym facilities that best align with their sincere, self-reported gender identity.”
The company also claimed that gym members’ “discomfort” is not a reason to deny transgender individuals access to the washrooms, and that those who violate their policy will also have their membership terminated.
Woman tells trans-identified man to leave changeroom
In her video, Silvia said she asked the trans-identified man why he was in the women’s washroom, and said he replied “I’m queer and LGB.”
WOW. Planet Fitness is standing by their decision to allow men in women's locker rooms.
— Libs of TikTok (@libsoftiktok) March 15, 2024
Their policies actually allow males in female spaces. They instruct women to just deal with their discomfort and make sure not to misgender the trans person in their locker room.… https://t.co/1fA52PY21Q pic.twitter.com/wl5ZCxMtVs
Silvia said she photographed the trans-identified man who was shaving in the women’s locker room. Planet Fitness subsequently revoked her membership for violating their mobile device policy.
“I took that picture because I felt like I was in an unsafe space,” Silvia explained in the video.
She further claimed a 12-year-old girl was present in the washroom during the incident, wrapped in just a towel.
Since Silvia released her video, some social media users have called for boycotting the fitness company, and the company’s stock value has dropped over 5%.