Trans ambassador for UGG allegedly called little girls “kinky” 
UGG is facing “This year’s Bud Light” boycott calls.

Alexa Posa

June 11, 2024

The popular shoe brand, UGG, is facing backlash after hiring a transgender ambassador who allegedly called little girls “kinky” in a Facebook post. 

Trans ambassador for UGG allegedly called little girls “kinky” 

UGG hired the gender non-conforming individual named Alok Vaid-Menon for a Pride campaign supposedly aimed at creating authentic LGBT comfortable footwear. 

“As a relentless advocate for LGBTQ+ culture and dismantling of traditional fashion norms, we couldn’t ask for a better creative partner that’s championing self-expression through fashion,” UGG’s website reads. 

However, social media users are attempting to boycott the shoe brand after an old Facebook post resurfaced through Twitter where Vaid-Menon allegedly called little girls “kinky.” 

The post reads, “These days, the narrative is that freaky transgender people (or as they say ‘crossdressers’ will come into your bathrooms and abuse innocent little girls.” 

“There are no fairy tales and no princesses here. Little girls are also queer, trans, kinky, deviant, kind, mean, beautiful, ugly, tremendous, and peculiar. Your kids aren’t as straight and narrow as you think they are, like everybody else, I’ve been a cute little girl,” it concludes. 

Vaid-Monon commented on the resurfaced post, claiming he did not write it. 

“These forces have misattributed a 2016 Facebook status about girlhood to me that I did not write. These words, ideas, and life experience are not mine. This status—an analysis of a film I haven’t seen—was written by a former colleague who was born female,” he said.

Bud Light Boycott 

Individuals online who are concerned regarding UGG’s trans ambassador are saying they should be “this year’s Bud Light,” referring to the widespread boycott of the beer brand last year. 

The previously popular beer brand Bud Light attempted a similar advertising strategy by promoting a transgender woman, Dylan Mulvaney. 

Mulvaney received hate after mocking women by displaying superficial and stereotypical feminine characteristics. 

After Bud Light received backlash for supporting Mulvaney, the company experienced a 26% drop in store sales, and became silent on social media for multiple days. 

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