Prime Minister Justin Trudeau has hired a branding specialist to try and convince Canadians to like him more, appointing marketing veteran Max Valiquette as the executive director of communications for the Prime Minister’s Office (PMO).

Valiquette, bringing over 25 years of expertise in communications, marketing, and branding, is set to assume the role in early December, as reported by The Hill Times.

The move comes amid the worst polling numbers the Liberals have seen since Trudeau became Prime Minister in 2015.

Valiquette’s X acount, which includes his pronouns “he/him” in bio, shows numerous pro-Trudeau posts.

One post he made before the 2021 federal election reads “A Conservative vote is an anti-LGBTQ vote. It’s that straightforward.”

Valiquette was strongly opposed to the Freedom Convoy protest and smeared all protesters as white supremacists. Valiquette also celebrated the day the Trudeau Government banned unvaccinated people from boarding a plane.

Trudeau still getting crushed in polls

A November 19 update from 338Canada shows that if an election were held today, the CPC would win a projected 175 — 229 seats. This would put them in a strong position to fill the 170-seat requirement to form a majority government.

In fact, the sheer number of Canadians who dislike Prime Minister Justin Trudeau has become so hard to ignore that even the Toronto Star is reporting on it.