Bud Light beer sales have plummeted since the once-masculine brand decided to celebrate transgender influencer Dylan Mulvaney’s ‘365 days of girlhood.’
St. Louis Post Dispatch reported the brand’s in-store sales are increasingly falling since its marketing team gave the middle finger to its core demographic.
The week ending April 22 saw a 26% drop in Bud Light in-store sales, which followed a 21% drop the week before, and a 11% drop two weeks before.
Last month, Anheuser-Busch sent the TikTok and Instagram influencer Mulvaney a personalized can of beer to celebrate his ‘365 days of girlhood,’ sparking outrage from conservative-leaning men and women who once proudly drank Bud Light beer.
Mulvaney, a so-called ‘self-identified’ transgender individual, has been heavily criticized for mocking womanhood by acting neurotic, superficial, and downright ridiculous while portraying overly-stereotyped feminine traits.
Bud Light’s marketing director Alissa Heinerscheid said the Mulvaney campaign was meant to attract a new generation of beer drinkers with different values.
“Bud light had been kind of a brand of fratty, kind of out of touch humour and it was important we had another approach,” she said.
Subsequently, several outlets and influencers including The Counter Signal called to boycott the beer.
Bud Light then went into full panic mode. At first, the company went dark on social media, with a 9-day silence.
Then, the company fired Heinerscheid for her failed woke psyop.
More recently, Bud Light has put out ads pandering to the same demographic it ticked off. One was a country-music themed commercial; the other a homage to ‘old time America’ showcasing horses, cowboys, and rugged land.
Mulvaney has since spoken out against the backlash, suggesting that it should be a crime to misgender people.
