UN admits they recruited social media Covid influencers 

Mike Campbell

August 22, 2022

A 2020 podcast clip recently went viral wherein the UN Global Communications lead admitted recruiting over 100,000 “information volunteers” (i.e., influencers) to push their Covid narrative through social media. 

UN admits they hired Covid influencers
UN admits they hired Covid influencers

As reported by Paul Joseph Watson of Summit News, Melissa Fleming, head of UN’s Global Communications team, said in a podcast, “So far, we’ve recruited 110,000 information volunteers, and we equip these information volunteers with the kind of knowledge about how misinformation spreads and ask them to serve as kind of ‘digital first responders’ in those spaces where misinformation travels.” 

While it’s unclear what information these Covid influencers were ‘equipped’ with, you have to wonder if scripted tweets were part of the plan. After all, what “information” was provided to these volunteers who were directed with the sole intention of being “digital first responders” to misinformation? Was enhanced Covid hysteria and the suppression of vaccine data part of the UN’s communications plan? 

We may never know. However, it’s worth remembering that these scripted tweets were often made by and in response to political leaders from many countries — as if it were a global initiative. 

For example, the same “we need a hard six months lockdown” script was tweeted by multiple users in response to President Biden and PM Trudeau. 

While the UN was giving tips on how to live “Life under lockdown” as early as March of 2020 — the same month the pandemic was officially declared in the West — this doesn’t necessarily mean they were behind the scripted tweets. 

Regardless of what exactly the UN’s tactics were, there’s no irony lost in their claim to be fighting “misinformation” by a method that could be called propaganda.

In fact, on the domestic front of “information influencers,” the National Post reported last year that the Canadian military conducted a psy-op against its own citizens to shape the public’s perception of the pandemic.  

“The plan devised by the Canadian Joint Operations Command, also known as CJOC, relied on propaganda techniques similar to those employed during the Afghanistan war. The campaign called for “shaping” and “exploiting” information. CJOC claimed the information operations scheme was needed to head off civil disobedience by Canadians during the coronavirus pandemic and to bolster government messages about the pandemic,” the report reads

It wouldn’t be surprising to learn that the UN used a similar strategy to persuade the public with their international Covid narrative. 

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